Friendly Shipping Protection

Privacy Policy

Last Updated: September 18, 2025

This Privacy Policy describes how Contextual Technologies, Inc. (“Contextual,” “we,” “our,” or “us”) collects, uses, and discloses personal information in connection with the Friendly shipping protection service. By using the Friendly service, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy applies to merchants who install the Friendly application (“Merchants”) and to consumers whose orders are covered by Friendly shipping protection (“Consumers”). Where a distinction matters, we note it below.

1. Information We Collect

Information Provided Directly

We collect personal information that Merchants and Consumers provide to us in connection with the Friendly service, including:

• Merchant account information, such as name, email address, business name, and Shopify store URL

• Consumer contact information submitted in connection with a shipping protection claim, such as name, email address, and shipping address

• Claim details, including order number, description of the issue (lost, stolen, or damaged package), and any supporting documentation provided

Information Collected Automatically

When Merchants or Consumers interact with the Friendly service, we may automatically collect:

• Device and browser information, such as IP address, browser type, and operating system

• Usage data, such as pages visited and actions taken within the Friendly application

• Cookies and similar technologies used to maintain session state and improve service functionality

Information Received from Merchants

When a Consumer opts into Friendly shipping protection at checkout, the Merchant’s Shopify store transmits order-related information to us, including the Consumer’s name, shipping address, order contents, and order value. We use this information solely to administer shipping protection coverage and process claims.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• To provide and operate the Friendly shipping protection service

• To evaluate and process shipping protection claims

• To calculate and distribute revenue-share payments to Merchants

• To communicate with Merchants and Consumers about the service, including claim status updates

• To detect and prevent fraud or abuse of the service

• To improve and maintain the Friendly application

• To comply with legal obligations

We do not sell personal information. We do not use personal information to build consumer behavioral profiles, deliver targeted advertising, or for any purpose unrelated to the operation of the Friendly service.

3. How We Share Your Information

We may share personal information with the following categories of recipients:

• Service providers who help us operate the Friendly service, such as cloud hosting providers and customer support tools. These providers are contractually obligated to use personal information only for the purposes of providing services to us.

• Payment processors (such as Stripe) to facilitate claim payments to Consumers and revenue-share payments to Merchants.

• Shipping carriers as necessary to verify delivery status or investigate a claim.

• Law enforcement or government authorities if required by law, legal process, or to protect the rights, property, or safety of Contextual, our users, or the public.

We may also share personal information in connection with a merger, acquisition, or sale of all or a portion of our assets.

4. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide the Friendly service, process claims, comply with legal obligations, and resolve disputes. When personal information is no longer needed for these purposes, we will delete or anonymize it.

5. Data Security

We use commercially reasonable technical and organizational measures to protect personal information against unauthorized access, loss, or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

6. International Transfers

Contextual is based in the United States. If you are located outside the United States, your personal information will be transferred to and processed in the United States. By using the Friendly service, you consent to this transfer. We will take reasonable steps to ensure your personal information receives an adequate level of protection.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you

• The right to request correction of inaccurate personal information

• The right to request deletion of your personal information

• The right to opt out of the sale or sharing of your personal information (though we do not sell personal information)

• The right to data portability, where applicable

To exercise any of these rights, please contact us at support@getcontextual.io. We will respond to requests within the timeframes required by applicable law.

California Residents.

Under the California Consumer Privacy Act (CCPA), California residents have additional rights, including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale of personal information. As noted above, we do not sell personal information.

EEA and UK Residents.

If you are located in the European Economic Area or the United Kingdom, our lawful basis for processing your personal information is typically the performance of a contract (providing the Friendly service) or our legitimate interests in operating and improving the service. You have the right to lodge a complaint with your local data protection authority.

8. Children

The Friendly service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will take steps to delete that information promptly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify Merchants through the Friendly application or by email. The “Last Updated” date at the top of this policy indicates when it was most recently revised.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Contextual Technologies, Inc.

Email: dev@getcontextual.io